In starting up a business, one of the first things you consider on putting up is your company website. Websites are useful in advertising your company profile, products and contact information. They can reach not only your neighbors but other countries as well. And in putting up a website, you might consider hiring a South Texas SEO agency, but is it the only thing you need? You must define your website’s needs first.
Your website’s domain name is your website’s address, commonly known as the Uniform Resource Locator (URL). Many people think that their company’s name is enough to be registered as their website’s domain name. A recent study shows that Google algorithm updates, including cuddly animals like Panda and Penguin, consider domain names as one of the major factors in keyword searching. The algorithm was designed like this: if a person is serious in his company’s website and its contents, he should have left a keyword on the URL at least. This means that if my company’s name is Affordable Furniture, my website’s domain name should be like www.affordable-furniture.com, not just www.affordable.com. In addition, it will be helpful if the webpage for my products.
One of the basic things your company needs is clean and appropriate website design. There are many web design agencies out there that do web design without even considering their client’s products and services. Yes, quite surprising but true. Consider my friend Tom who owns a pet shop right across our street. He has a website for his pet shop which he paid for $500. He asked me if I could do a re-design because he thinks his website didn’t fit well for a pet shop. When I saw the website, I immediately thought I was looking at a safari travel agency rather than a pet shop’s site. I did a re-design based on what he wanted and added some other stuff the website needed, and voila, I got one satisfied customer. And I only charged him half the price (well, he’s a friend).
Web design encompasses both professional webpage graphic design and clean coding. As the owner, you should make sure that the web designer or agency you’ll be hiring is knowledgeable of the latest developments on the web. View their portfolio first to see if they can really make their clients happy.