Readers will do more to promote your acim than any ad. But in order to get readers to read your book, they have to know that it exists. This is what book reviews are for. These reviews let readers in on the big secret – which is the fact that you wrote a book.
Whether you have written a book that was published by a publishing house or self published, you have to do what you can to promote your work. Even well known authors are under contract to do promotion for their books. Anyone who writes a book must do what they can do promote it to other readers. One way to do this is to procure book reviews. Reviews tell readers that your book is out there, what it is about, and why they should read it. Every author depends upon book reviews to get their book known to the public.
Once the book is read by someone, they will most likely tell another person about it. Book reading is not a secret and is something that spreads virally. Most people will talk about books that they have read to others and recommend those that they enjoy. The publishing world depends very much on readers telling other readers about a book that they liked.
A reader can not read a book if he or she does not know that it exists. This is why reviews are so important to the writer. Book reviews let everyone know about your book and where they can get it. They whet the appetite for the reader and leave him or her wanting more. Very few new writers, however, can hope to have their books reviewed in prominent venues such as the New York Times or New Yorker. Most of the reviews that are done today are done online. These work just as well for writers as the word gets out about their book and the notices inspire others to want to read them.
In order to get readers to want to read your book, a writer should look for book reviews. These notices can be procured through a book review service or book review company. Once the book reviews have been published, others will read them and decide, based upon what is said by the book reviewers, if they want to read the book. If they decide to read the work, chances are that they will tell others about it. As the book reviewers touch others with their notices, readers who read these reviews and then the books also help spread the word about the work for the writer. The more people who read a book, the more publicity the writer will get.