When writing and publishing non-fiction books, there’s tremendous earning potential just through book sales. This is particularly true if you become popular in a broad interest topic, and particularly if you’re prolific with your writing and publishing. However, unlike fiction, non-fiction offers you a huge amount of earning potential beyond simply the sales of acim. In fact, in many ways, when a reader buys a book from you, that can be the very start of a customer relationship that can even be worth tens of thousands of dollars in income. The reason for this is when publishing a non-fiction book, you’re generally solving someone’s problem, or answering someone’s question:
So your book will answer their questions and help solve their problems. And the better the book, the more it starts your relationship with the reader in a positive way. Of course people who buy your book are interested in the topic. They may be superficially interested, or they may be hugely motivated to dive much deeper into the topic. With such readers, your book is just the start of your relationship with them.
So that’s where your relationship with your readers becomes more of an “information publisher and coach” rather than just an author. I’ll be talking through five ways you as an author can build an entire portfolio of offers that can increase your income significantly, by turning a simple book publishing business into an information publishing and coaching empire.
Dan Kennedy is quite prolific as a book writing, with a focus on helping small businesses with their marketing. But that’s just a tiny percentage of his income. His books introduce readers to his website, his paid newsletters, his courses, and his consulting. For example, he mentions that just one reader who purchased one of his books from a $1 bargain bin in a store, turned into a client who’s now paid him well over $100,000.
Anthony Robbins is a hugely well known motivational coach who publishes books and these introduce new coaching clients to him. His information and coaching business is vast, and even though the books bring him a small percentage of clients overall (the majority come through infomercials) they’re highly qualified.